At advertising companies, our fundamental task is to think. At times weird and at times impossible. But amongst those, we find a thousand possibilities of products and services. Simplicity Lab, Lead by Amiitabh Dutta, is an endeavor to utilize these ideas and take them to realization. A large dose of imagination, and some feasibility analysis. Develop a prototype and help the concept breathe. Here we come!
The cradle of Innovation
- Ideation and incubation
- Social experiments
- Concept development and prototype development
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