Building brands is a lot like being a doctor. The right diagnostics chart the most effective treatment. Victor Manickam leads Simplicity’s research efforts. Victor has over 20 years of Market research experience and is a faculty with Welingkar. In our world, there is too much data. Our approach is to get an understanding of the aggregates and the outliers and be fooled by neither.

We engage in delivering the best analytics to our customers and make data usable. We work hard at building insights that truly make a difference.

Let data talk


  • Segment Trends/Behaviour
  • Test Market
  • Need and demand assessment
  • Sentiment Analysis
  • Brand conversation mapping
  • Brand value assessment
  • Competitor and Environment mapping
  • Market Evaluation

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