At advertising companies, our fundamental task is to think. At times weird and at times impossible. But amongst those, we find a thousand possibilities of products and services. Simplicity Lab, Lead by Amiitabh Dutta, is an endeavor to utilize these ideas and take them to realization. A large dose of imagination, and some feasibility analysis. Develop a prototype and help the concept breathe. Here we come!

The cradle of Innovation


  • Ideation and incubation
  • Social experiments
  • Concept development and prototype development

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