The Making of an Educational Lion

The Challenge
Sinhgad Institutes is one of the largest educational institutions in western India. With 12 Campuses and 117 Institutes, it often seems to be unmanageably big. What people look for in an educational institute is Excellence. But what really matters to them is whether the institution has enabled their ambitions and dreams to succeed in life. And here was the key to our positioning. When 70,000 students trust you, you are truly a leader.

The Response
We Created a visual mnemonic of a lion to depict various aspects of leadership. With a Sincere but youthful tone of voice, we started shaping the brand.

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